Presented by Winkler Group Principal and President, Jim Bush
Session Description
Major giving and capital campaigns are critical to any organization’s sustainability; they’re also necessary to achieve long-term goals and a comprehensive vision. This session will help the participant appreciate the components of a strong major gifts program that provides a large pool of prospective donors for a capital campaign. Participants will also learn how to improve their chances of major gift and capital campaign success.
The session will begin with an overview on the state of major gifts, and why now is ideal to strengthen a major gifts program or launch a capital campaign. We will discuss post-pandemic donor fatigue and how the stock market is impacting current giving. Then, participants will learn the four basic benchmarks that make the foundation of any successful major gift program or capital campaign.
Learning Objectives
Why a major gift program and capital campaign are key to an organization’s long-term success.
Post-pandemic trends in major gifts and capital campaigns.
Why today is the ideal time to strengthen a major gifts program or launch a campaign.
Practical tips to implement now to improve major gifts success or capital campaign readiness.
How to and why you should get your board involved in major gifts.
What to do first to get your campaign started.
Prior to joining the Winker Group, Jim devoted his career to being a fundraising practitioner and has developed comprehensive fundraising programs for nationally known organizations including World Vision, the American Red Cross, the YMCA, Northwell Health, and Elon University.
Jim is a noted lecturer, trainer, and teacher. He has presented at more than fifty national and international fundraising conferences; he has been named the top speaker at six national and international conferences. His articles on fundraising have been published in leading nonprofit journals. He has served on the national fundraising faculty for the YMCA and currently served on the faculty of the South Carolina Nonprofit Leadership Institute.
Jim holds a bachelor’s degree in political science and public administration from Elon University. He serves on the Editorial Review Board of Giving USA, the seminal report on philanthropy in America.
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