February 11, 2016
11:30 - 1:00 PM
The Manor House
316 Senate Street
Columbia, SC 29201
Phone: 803-748-8909
Maximize Your Database for Fundraising Success
Presenter: Chris Painchaud, Account Executive, Bloomerang
Your donor database is likely a large investment on the part of your organization, in both time and money. It’s also a critical component of your fundraising efforts. So why let this asset go underutilized? In this session, we will cover the tenets of effective database usage, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
In this session, we will cover the tenets of effective database usage, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.
Learning Outcomes:
● Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
● Understand segmenting strategies that lead to higher response rates from your donor communications
● Learn how to generate meaningful reports that will impact your internal procedures
Chris Painchaud: Chris has been helping nonprofits increase efficiency and raise more money for over 13 years, both in his professional career and as a personal fundraiser. And he has worked in the nonprofit sector for his entire 30 year career. His experience ranges from managing small & midsize nonprofits (both c3 and c6) to personal fundraising, volunteering and board leadership for nonprofits in his community. Chris is currently a Regional Sales Account Executive at Bloomerang. With Bloomerang, he is helping to revolutionize how databases are used in the charity world and bringing focus on donor retention.
Prior to Bloomerang, Chris had spent seven years at eTapestry, where he worked on theground floor of the then fledgling business, and eventually led the launch of the company’s
first “vertical market” specialization efforts, where he led the healthcare team. Before that, he was an executive with several trade associations in Indiana and in Ohio.
Chris serves on the Board of Directors of Safe Families of Indiana; is a youth mentor with Shepherd Community in Indianapolis, and is a perennial top fundraiser for the Indiana
Chapter of the American Diabetes Association.
Chris holds a Bachelor of Arts degree in Journalism & Communications from Ohio State University.
COST: AFP & SCANPO Members $20; Guests $25
