Association of Fundraising Professionals
Central South Carolina Chapter

People’s Choice: Most Creative Virtual COVID-19 Fundraiser

This award will honor an individual, organization, or business that the public nominates for creating and executing the most creative virtual fundraiser during the COVID-19 pandemic. The virtual fundraiser may have supported the pandemic relief efforts generally or through a specific charitable organization. We want to hear about all the amazing people and organizations who took hard times and turned them into a chance to support others.

Now it's up to you to select this year's People's Choice winner! Who had the most creative virtual COVID-19 fundraiser? Click here to cast your vote! 

The Nominees:

Hope for Homes: Light Up the Night (Homeless No More):  

This HNM fundraiser was held in April. Hope for Homes raised over $14,000 for the children and families at Family Shelter and St Lawrence Place. 4,500 luminary bags were lit, decorated, and placed in homes across the Midlands. From Lake Murray to Lake Katherine, Chapin to Downtown Columbia, the Northeast to Lexington, neighbors, families and friends came together to help support the at-risk and homeless families in our community. A group of dedicated volunteers and the Homeless No More team were able to safely get luminary kits to individuals across the Midlands with porch pick up stations. Children were encouraged to decorate their bags with uplifting messages of hope.

Midlands Gives (Central Carolina Community Foundation):

Midlands Gives 2020, hosted by Central Carolina Community Foundation (CCCF), was a day of hope, optimism and community pride during an unprecedented and challenging time. On May 5, 2020, our community came together, even though we were physically apart, and provided much-needed support to our local nonprofits. The end- result: a record-breaking year, raising $3,321,683 via 22,477 for 416 nonprofits across 11 counties in the Midlands.

Already an online giving challenge, the CCCF staff pivoted the Midlands Gives event to be entirely virtual, including developing a campaign to bring the traditionally physical headquarters to the homes of community members. The #SupportSupporters campaign was launched to encourage bighearted and creative individuals and families to promote philanthropy and show support for the community’s supporters. The #SupportSupporters and #MidlandsGives hashtags trended on social media locally throughout the day. A day full of Facebook Live coverage was planned, resulting in 17 videos featuring nonprofits, corporate partners, prize drawings and updates. The videos engaged over 10,00 unique viewers during the day and the following week. Local television stations also streamed interviews of nonprofits, reaching an estimated 1 million viewers. Midlands Gives is the community’s initiative. While the Foundation’s efforts helped inspire generosity, it was through the creative campaigns of the over 400 participating nonprofits, the generosity of thousands of donors, the incentives provided by corporate sponsors, the storytelling of local media – all working together - that made it a record-breaking year. The pride displayed across our region on this day was unmatched and CCCF is grateful for the donor, partners, and participants that contributed towards a day full of joy, generosity, and record-breaking milestones.

Harvest Hope:

Our organization has worked in the front-lines without missing a day to meet the escalating demand, and continues to do do already having provided about 3 million meals since the March public emergency declaration. We are keeping records of the number of individuals seeking help at each of our three branches (Columbia that services the Midlands, as well as Greenville for the Upstate and Florence for the Pee Dee) and the weekly numbers reach the thousands. We are also conducting food drops and mobile food panties as well as providing for partner agencies to redistribute at their locations. We modified our procedures to expedite service and minimize social contact and can provide further information attesting to the difference Harvest Hope is making.

Association of Fundraising Professionals | SC Chapter © 2016
Attention: Lowndes Macdonald

P.O. Box 1125

Columbia, SC 29202
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